Jim Beam Black Supports the Launch of National Steak Day

April 19, 2019 9:10 am


Since 1795, Jim Beam has been crafted by the Beam family and distilled with a strong sense of family values. Seven generations later, it’s still made with those same values and aged twice as long as the law requires. Jim Beam Black introduces a premium, 86-proof bourbon whiskey to the brand portfolio, with a flavourful, refined character that’s made to be sipped and savoured. Ageing for eight years in new charred, American White Oak barrels gives Jim Beam Black its full-bodied taste with notes of smooth caramel and warm oak and just like its younger brother, the original Jim Beam®, it’s best when shared with others. Consumers can now enjoy a multitude of award-winning expressions including Jim Beam White Label®, Jim Beam® Double Oak, Jim Beam® Devil’s Cut® and Jim Beam® Rye.